nd tournaments. Goldberg owns and operates Dream Lanes at 13 Atlas Court on Madison’s East Side, continuing a family legacy that started with his always entertaining father Dick Goldberg, who opened the original Dream Lanes in the late 1950s. In this deep dive into Bowlero Corp. by Amos Barshad for The Lever, Goldberg repeated what he has told me: that he never wants to sell... subscribe to read more. Social Media: